In the future,21 Reasons Why You Want To Prospect With A Blog Articles the most successful real estate agents will dominate communities with the help of the Internet. Success will not be based on the size of a marketing budget, but on the level of the relationship. There is no easier or more effective way to build relationships than with the help of the Internet. Consider Active Rain.
Here are 21 reasons why you can dominate a community with a blog.
Communication The tool that makes a community website stand-out is its ability to allow potential home buyers and sellers to easily communicate with you and each other. Blogging software including WordPress and Blogger, the free website tool from Google, gives everyone in the community the opportunity to participate by making comments and posting to your blog. And as you know, communication creates customers.
Ease of Use Building and maintaining a community website couldn’t be easier. If you know how to get on the Internet and make your way around a word processor, this will be a piece of cake. Honest
Fun At first I thought building a community website was going to be work, but I quickly found myself enraptured with every article I created. If you enjoy writing and creating value, you’re going to love the time you put into your community blog.
R.O.I. If you’re talking in terms of money, you can not find a better return on your investment. Why? Because the cost to create and host your community website is completely free. That;s right, it’s free. You can’t say that about postcards, TV, print advertising or radio.
Relationship Building Capability A community website is all about building relationships with the people in the community. It allows you to easily communicate with homeowners through your articles, the comments section on your site, email and even over the telephone. A community website done properly is a hive of activity with you at the center.
Pass-Along / Send to a Friend How many times have you come across a great website or article and forwarded it on to a neighbor or friend because you thought they would find it interesting? How many times have you done that with a real estate postcard or print ad?
Ability to Know What Your Neighbors Are Thinking Wouldn’t it be nice to know what your neighbors are thinking when it comes to their thoughts on home pricing, home selling or the value of their home? It’s easy to do with a simple poll on your community site. All you have to do is ask.
Demonstrate Your Technical Marketing Skills You don’t have to persuade homeowners in the community how you use the Internet to sell homes, show them on your community site. Use things like slides hows, Google maps, narrated video tours, full property websites with Postlets, printable brochures and more … all of which you create yourself. Let your site do the selling for you.
Reciprocity Reciprocity is a psychological principle used in selling every day. If I help you succeed, you will want to help me succeed in return. Use your community blog to promote the people in the community you’re farming. They won’t https://myalloffers.com forget you when the time comes to sell their home.
Time to Market If you’ve ever produced a postcard campaign you know the value of getting your information out to the community quickly before the situation changes. With a community website you can get your information out in less than an hour. That’s fast.
Free PR Advertising is expensive. PR is free. The local media is much more likely to do a PR piece on your community website than they are on your real estate business. And every time someone goes to your site it’s another opportunity to sell them on your service.
Search Engine Optimization SEO stands for search engine optimization. When you create a community website, search engines like Google, Yahoo, MSN and AOL are very likely to push your community site to the top of the search results page. That means when a potential home buyer looks for information about your community, they are very likely to find your community site. Real estate websites can’t compete. This is a huge bonus.