In last week’s article, we talked about setting up the tools you’ll need to evaluate your website traffic in response to your online marketing efforts. And now it’s time to come up with an online marketing plan.
There are two broad categories to look at for your online marketing: Paid and Organic
Paid Website Traffic
This term refers to all instances of purchasing ads for buying ‘reach’ and/or by paying to promote a post on social media.
There are many different ways to buy visibility with an audience that it has become a massive industry unto itself. Google, Facebook, Twitter, Pinterest, and all others are worth what they are because of the paid component.
It’s an essential part of any marketing strategy and not something you should attempt yourself unless you want to study this fast-paced industry and essentially become an expert in this field. Otherwise, you will spend a lot of time, money and energy with no guaranteed results.
Instead, hire an online marketing https://dkingmarketing.com professional for help with this.
Organic Website Traffic
Organic traffic means visitors finding your website in a variety of ways that didn’t require you paying for that traffic to find you.
There are several ways to reach an audience through organic means. Before you begin any of the tactics described below, it’s important to first define who your target market is, what your brand positioning should be and also understand what your competitive advantage is.
Once those key planning strategies are in place, it’s time to implement the following to help drive qualified traffic to your website. Here are three online tactics to pursue: